Communication Firm Highlights Publicity Strategies for BPSR Feats
By Bridget Ikyado
Credo Advisory, a leading development communications firm specializing in strategic, operational, and tactical communications initiatives, has unveiled strategies for the Bureau of Public Service Reforms, BPSR, to showcase the successes it has recorded in helping to drive critical reforms in the Nigerian public service.
Mr. Sanumi Dawodu, the firm’s Communications Manager, who led a delegation to visit the BPSR corporate office at the Federal Secretariat in Abuja, submitted that the Bureau has achieved tremendous feats in terms of launching reform-policies for various Ministries, Departments and Agencies, MDAs, at the federal level.
He however, said there is lack of publicity for the successes you have recorded. Among other things, your presence in various social media platforms is also something you need to work on.
Dawodu, assured that by time a Memorandum of Understanding, MoU, is signed between their firm and BPSR, the communication challenges facing the Bureau will be tackled.
In his response, Mr. Dasuki Ibrahim Arabi, the Director General of BPSR, explained that though their Bureau has carried out extensive work in government, the successes recorded are not known by the public.
“Therefore, working with organisations such as Credo Advisory is necessary to ensure that information officers understand their roles and responsibilities in information dissemination to the public, and publicizing the activities of BPSR,” he said.